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Raghavan, Jyoti
- Newspaper Supplements of Metropolitan City Publications: A Case Study of two Indian News Dailies
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1 Department of Journalism, Kamala Nehru College, University of Delhi, IN
1 Department of Journalism, Kamala Nehru College, University of Delhi, IN
Source
Media Watch, Vol 4, No 1 (2013), Pagination: 106- 116Abstract
This article seeks to explore the narratives on metropolitan cities that appear in the supplements of the English language newspapers of India. The positioning of the city in these newspaper supplements predominantly projects the lifestyles of the rich and the famous, with an overt emphasis on a culture of conspicuous consumption. This is being thrust upon the public day after day. These supplements with their emphasis on gloss, glamour, gossip, and entertainment are predominantly projecting a high-end lifestyle, aiding and abetting the quest for affluence in the minds of the readers. Commercial interests are influencing the way news about the city is selected and written about in these daily supplements, resulting increasingly in the focus on issues considered by some to be of little worth culturally or socially. It is argued that there is a disconnect between the narratives on the city in newspaper supplements and public perceptions of the same.Keywords
Newspaper Supplements, Political Economy of News, Agenda-setting
- Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony
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Authors
Affiliations
1 Kamala Nehru College, University of Delhi, IN
1 Kamala Nehru College, University of Delhi, IN
Source
Media Watch, Vol 6, No 1 (2015), Pagination: 82-91Abstract
Patriotism and national unity have become favorite brand positioning propositions for advertisers in India. The paper explores the reasons behind the popularity of these patriotic themes that also embrace notions of nationhood, communal harmony and national unity in commercials and public service advertisements. While these patriotic themes used to be the exclusive domain of the government media in the country, they are being taken up in a big way by private business houses in their public communication endeavors. The research study has examined six frequently telecast advertisements on Indian television networks centered upon the theme of national pride, communal harmony and national unity. While tracing the historical context of these advertisements, the paper also attempts to study their impact upon the public. The primary research for the study comprised interviews with respondents to explore the impact of these advertisements upon the public. The findings of the study show that positioning brands on the themes of national pride, unity and patriotism succeed in establishing a strong emotional connect in public minds leading to brand recall.Keywords
Public Service Advertisements, Corporate Social Responsibility, Positioning, BrandingReferences
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